Starting a journey as an Amazon seller involves navigating several challenges, particularly finding profitable products and reliable suppliers. One effective strategy that many successful sellers employ is storefront analysis, sometimes called “storefront stalking.”
This approach allows new sellers to research established Amazon stores, gathering valuable insights about product selection and potential suppliers.
Remember, at Sellerfuse we offer many different ways for you to stalk your competitors.
In addition to providing you super-detailed analytics into the sellers on your ASINs, we let you track sellers and update you when they have a new ASIN listed.
By examining other sellers’ storefronts, newcomers can gain a significant advantage in the competitive Amazon marketplace. Learning how to properly analyse these storefronts can provide crucial information that helps address two major hurdles: identifying which products might be profitable and discovering potential sourcing options.
This practical research technique serves as a powerful tool for those looking to establish or expand their Amazon selling business.
What is Amazon Storefront Stalking?
Amazon storefront stalking is a research technique where sellers analyse competitors’ product listings to find potential items to sell. This process involves examining what other sellers offer in their storefronts to discover profitable product opportunities.
When one explores another seller’s storefront, they gain visibility into the brands and products that may be performing well in the marketplace. This approach provides valuable insights that might not be apparent through standard product research methods.
The benefits of storefront stalking include:
- New brand discovery – Finding brands you hadn’t previously considered
- Product performance insights – Seeing which items may sell better than others
- Competitive intelligence – Understanding what successful sellers are focusing on
However, proper verification is essential. One must check:
- The sales rank of identified products
- The number of competing sellers on listings
- Potential profit margins based on your specific costs
It’s worth noting that different sellers may source products at varying costs depending on their purchasing volume. This difference in cost of goods (COG) can work either for or against you. If your costs are lower than competitors, you might price products more competitively, potentially winning the buy box and increasing your sales volume.
Storefront stalking serves as a strategic component of product research rather than a standalone solution. When used properly, it can help identify profitable product opportunities on the Amazon marketplace.
How to Find a Seller’s Amazon Storefront?
Finding Amazon storefronts can help shoppers discover additional products from sellers they trust or help resellers identify potential product opportunities. One effective approach involves examining sellers on products you’re already interested in to see what else they offer. This method is particularly useful because sellers often specialise in specific categories.
Finding Storefronts Step by Step
- Start with a product of interest Begin by searching for items in categories you know well or wish to explore. For instance, if you’re interested in grocery items, search for products in that category.
- Locate the seller information On any product page, look for the “Sold by” information. You’ll often see:
- The primary seller (who has the “Buy Box”)
- A link saying “New & Used from £X” or “Available from other sellers”
- View all sellers on the listing Click on the “Available from other sellers” or similar link to see everyone selling this item. This view displays:
- Seller names
- Seller ratings (out of 5 stars)
- Number of reviews each seller has received
- Their current price offers
- Select a seller to investigate Consider these factors when choosing which seller to explore:
- Newer sellers (fewer reviews) might be easier to compete with
- Established sellers (many reviews) likely have solid supplier relationships
- Specialised sellers often focus on particular categories
- Visit the seller’s profile Click on the seller’s name, which appears as a hyperlink. This takes you to their profile page showing:
- Business information
- Customer feedback
- Return policies
- A “Visit Storefront” link
- Explore their storefront Click “Visit Storefront” to see all products offered by this seller. From here you can:
- Browse their complete inventory
- Use filters to narrow products by brand, category, or price
- Sort items by relevance, price, or newest arrivals
- Analyse specific products When you find interesting items, click through to examine:
- Current pricing
- Number of competing sellers
- Sales rank
- Quantity limitations
- Any special restrictions
This approach works particularly well because sellers typically stock multiple items within the same category. For example, a seller offering Quaker Oats products likely carries other grocery brands as well.
Tip: Looking at sellers with fewer reviews can be strategic, as they may be newer to the platform and potentially sourcing products that are accessible to others as well.
Common Filters to Apply When Exploring Storefronts:
| Filter Type | How It Helps |
|---|---|
| Brand | Find all items from specific manufacturers |
| Price Range | Identify products in your budget |
| Category | Focus on your areas of interest |
| Prime Eligible | See items with fast shipping |
| Discount | Find reduced-price opportunities |
Closing Statements
Finding Amazon storefronts becomes more efficient with practice. Regular exploration helps shoppers develop an intuitive understanding of which sellers offer the best value in specific categories. For those interested in selling on Amazon themselves, this research process is invaluable for identifying potential product opportunities.
Being systematic in your approach—starting with products you understand, examining multiple sellers, and thoroughly investigating their offerings—yields the best results. Over time, experienced marketplace users can quickly assess whether a seller’s offerings align with their interests based on initial research.
The Amazon marketplace continues to evolve, with new sellers and products appearing regularly. Maintaining awareness of these changes through consistent storefront exploration helps both shoppers and sellers stay informed about current trends and opportunities in their areas of interest.